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  1. The theory

Our values

Our brand values, how it will feel to working with us. How we try to behave and what we value in others

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Last updated 11 months ago

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The values below represent how we approach our lives and the work we do. They are what you can expect from working with us and an idea of what it might feel like to be on a project with us.

Embody Integrity
  • Integrity is built on a platform of self understanding

  • Integrity is deeply lived through everything you say and do

  • Integrity is investing all of you into something because you know it is something you deeply care about

How you might see that manifest working with us

  • Only partnering with people whose vision and values are similar to our own

  • Make sure you behave how you wish everyone else to behave

  • When something unexpected happens, call it out & talk it through

Encourage pragmatism

Principles

  • Pragmatism is to expend as little energy as possible to create the most positive change

  • All frameworks, models and processes are wrong but many are useful

  • Appreciate that every situation is unique and requires its own approach

How you might see that manifest working with us

  • Before a meeting, sprint or project, make sure you have designed and agreed on the intentions and outcomes

  • Improve the experience of working with you/team every time you restart a project

  • At every phase of the project decide what frameworks, processes and tools are required

  • For every activity do decide what fidelity of output you need

  • We continuously learn and improve by doing

  • Use the right tool for the job

Empower people

Principles

  • People are the central point to any change you want to make

  • People are complex and ever-changing, continuously take the time to understand their needs and feelings

  • We believe in the good in people & particularly those who have dedicated their lives to people first organisations

  • People thrive in an environment where they feel safe, trusted and understood

  • Be the person you wish to follow

How you might see that manifest working with us

  • Take the time to talk and understand the people you work with (not just “work”)

  • Take whatever it is you’re doing, deconstruct it and look at what people really need. Build it back up with a focus on those things. Acknowledge everyone in the room and make them feel safe and valid.

  • Appreciate everyone’s knowledge level and communication needs

  • Remember and summarise what others tell you and play it back to them for further clarity

  • As soon as you realise a mistake, call it out with those that you made it with

  • Personalised and considerate emails, always specify something personal that you paid attention to

Embrace complexity

Principles

  • Complexity is something to be celebrated and taken head on

  • The only true wisdom consists in knowing that you know nothing

  • Nothing is ever done, it’s only as far as you could take it with the knowledge you had at that moment

How you might see that manifest working with us

  • Don’t pretend to understand, ask all of the questions, especially the stupid ones

  • You should leave a project satisfied with what you did but knowing there is always more to do

  • Understand the why together

Question everything

Principles

  • There’s always a better way and we endeavour to find it

  • The only constant is change, for better or for worse

  • "No man ever steps in the same river twice."

How you might see that manifest working with us

  • Question every part of the process

  • Question established wisdom within an industry

  • Question but then accept if no change is possible (see )

Enjoy mischief

Principles

  • It’s not worth doing if you can’t have fun with it

  • Mischief is a wonderful outlet for difficult times

  • Reserve your jesters privilege whenever possible

  • Just because it's purposeful work doesn't mean you can't have fun with it

How you might see that manifest working with us

  • Using humour as a way to deal with difficult circumstances

  • Our work is often deep and meaningful but that doesn't mean we won't have fun with it

pragmatism
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